Political Campaign for a Local Candidate for Mayor 🎯 Objective The primary objective of this PPC advertising campaign was to significantly enhance the visibility and voter engagement for CandidateA in the competitive 2024 mayoral election in CityA, a community with approximately 80,000 residents. The campaign aimed to overcome limited public awareness, boost the candidate’s […]
Boosting Local Insurance Leads with SEO & PPC 🧩 The Challenge Turhal Sigorta, a small local insurance company, needed an online presence to attract leads and streamline quote requests. With no existing digital strategy, they had little visibility and no mechanism to capture user info efficiently. 💡 The Solution I started by customizing their […]
neVeNasil.com – A Self-Taught SEO Journey ✅ Overview Nevenasil.com was my first-ever SEO project — a passion-driven site where I dove headfirst into every corner of search engine optimization. With zero budget and only curiosity as my compass, I launched this project to learn SEO by doing. Over time, it became a testbed for experimenting […]
Driving Down CPL While Keeping Leads Flowing – Webinar Success 2 ✅ Objective: Improve conversion rates and lower cost per lead (CPL) for high-intent B2B webinar campaigns across EMEA and AMER regions in the healthcare and tech sectors. 🏥 Increased the Conversion Rate of a Healthcare Webinar Campaign About the Webinar: The webinar focused on […]
Increasing ICP Score and Quality Contact Volume 🧩Objective Elevate the quality of leads generated through PPC efforts by increasing the number of contacts matching our Ideal Customer Profile (ICP), and improve the ICP Score across campaigns compared to the previous year. ✨Strategy & Execution As part of our strategic shift to prioritize quality over quantity […]
Driving Down CPL While Keeping Leads Flowing – Webinar Success 1 📌 About the Webinar: The TCO (Total Cost of Ownership) webinar series targeted procurement officers, IT leaders, and financial decision-makers. Its goal was to demonstrate how organizations can reduce their long-term digital infrastructure costs by making smarter, more holistic investments. The messaging emphasized sustainability, […]
Reducing the Cost per MQL with the Promotion of French Campaign Assets 🎯 Campaign Objective: To generate high-quality leads and marketing-qualified leads (MQLs) in French-speaking markets by localizing existing B2B thought leadership content and running targeted paid campaigns. The goal was to validate whether French-translated campaign assets could drive better performance compared to their […]