Boosting Local Insurance Leads with SEO & PPC

🧩 The Challenge

Turhal Sigorta, a small local insurance company, needed an online presence to attract leads and streamline quote requests. With no existing digital strategy, they had little visibility and no mechanism to capture user info efficiently.

💡 The Solution

I started by customizing their website from scratch, focusing on clean UX and fast load times. To drive organic traffic and educate users, I implemented SEO-optimized blog content targeting key insurance topics (car, home, health, etc.).

To support PPC efforts and convert visitors, I integrated HubSpot forms on key landing pages. This allowed users to request quotes by submitting their details—triggering real-time notifications to the client.

🎯 Google Ads Campaign (Experimental – 4 Days)

To test PPC potential, I launched a tightly targeted Google Ads campaign with a small budget.

Results:

📈 Results & Takeaways

SEO content helped with getting ranked and having stable search queries.
HubSpot integration helped overcome the lack of phone inquiries by providing an easy, trackable way for leads to request quotes.
The PPC experiment showed strong engagement (CTR > 6%) even with minimal budget, proving the viability of scaling up.