Driving Down CPL While Keeping Leads Flowing – Webinar Success 2
✅ Objective:
Improve conversion rates and lower cost per lead (CPL) for high-intent B2B webinar campaigns across EMEA and AMER regions in the healthcare and tech sectors.
🏥 Increased the Conversion Rate of a Healthcare Webinar Campaign
About the Webinar:
The webinar focused on digital transformation in the healthcare sector, showcasing how hospitals and medical organizations can streamline their online operations and improve patient outcomes using modern software solution.
🧭 Challenge:
When launching Google Ads campaigns for this webinar for the first time, we saw strong traffic (1.7K clicks) but a very low conversion rate of just 0.63%. This indicated a disconnect between the ad targeting, landing page, and audience intent.
📝 Action:
- Rebuilt landing page flow with clearer messaging and trust elements tailored to healthcare professionals
- Added responsive search ads highlighting key benefits like compliance and cost-efficiency
- Improved conversion tracking and excluded irrelevant placements
- Narrowed targeting using in-market healthcare segments and custom intent audiences
🚀Result:
Boosted the conversion performance significantly without increasing spend — raising the CR to a more sustainable level and generating qualified healthcare leads.
Case Information
Clients
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Hidden
Location
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Germany – Global
Date
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Hidden
website
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Hidden
Budget
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€15.000