Driving Down CPL While Keeping Leads Flowing – Webinar Success 2 ✅ Objective: Improve conversion rates and lower cost per lead (CPL) for high-intent B2B webinar campaigns across EMEA and AMER regions in the healthcare and tech sectors. 🏥 Increased the Conversion Rate of a Healthcare Webinar Campaign About the Webinar: The webinar focused on […]
Increasing ICP Score and Quality Contact Volume 🧩Objective Elevate the quality of leads generated through PPC efforts by increasing the number of contacts matching our Ideal Customer Profile (ICP), and improve the ICP Score across campaigns compared to the previous year. ✨Strategy & Execution As part of our strategic shift to prioritize quality over quantity […]
Driving Down CPL While Keeping Leads Flowing – Webinar Success 1 📌 About the Webinar: The TCO (Total Cost of Ownership) webinar series targeted procurement officers, IT leaders, and financial decision-makers. Its goal was to demonstrate how organizations can reduce their long-term digital infrastructure costs by making smarter, more holistic investments. The messaging emphasized sustainability, […]
Reducing the Cost per MQL with the Promotion of French Campaign Assets 🎯 Campaign Objective: To generate high-quality leads and marketing-qualified leads (MQLs) in French-speaking markets by localizing existing B2B thought leadership content and running targeted paid campaigns. The goal was to validate whether French-translated campaign assets could drive better performance compared to their […]